If you open almost any article about launching an IT product, you will find Product Hunt in a checklist. Product Hunt Launch is a must-have step nowadays, especially, for SaaS products. Product Hunt Launch allows you to get initial boost and brand awareness You can attract early adopters who are willing to share feedback and […]

Captain Growth gives you insights, but decision making is creative job and it’s up to a marketer to define what actions to take. Meanwhile, we extracted from our experience 5 typical actions that you can possibly apply based on Captain’s insights either to save your money on Facebook ads or to leverage results and get […]

Testimonials in Congress look like the script for the next movie and surprised a lot of people, both advertisers and users. However, those who are working in data industry were not shocked so much by the uprising conflict between Facebook and authorities. 2 days in a Congress is not an unpleasant surprise for the biggest […]

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Wouldn’t it be nice to predict the future? In marketing, such opportunity would mean making best offers, crafting ads with 100% CTR, achieving >500% ROIs and doing all the stuff that makes marketers’ resumes worth of immediate employment at Google Headquarters. Unfortunately, marketing analytics often looks like fortune-telling with a crystal ball, where people try […]

The first thing we need to know is that “learning” is not memorizing. If we learn the book, we also remember it — to some degree, at least. However, if we place book’s PDF on computer’s hard drive, it will remember it, but never learn. For the machine, it will look like some chunks of […]

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