10 important ad platform updates which Facebook made before and during the scandal
Testimonials in Congress look like the script for the next movie and surprised a lot of people, both advertisers and users. However, those who are working in data industry were not shocked so much by the uprising conflict between Facebook and authorities. 2 days in a Congress is not an unpleasant surprise for the biggest social network in the world. It is just public consequences of an ongoing conflict.
Government has been forcing Facebook to limit usage of customers data for a year extremely active. Such conclusion can be done from the amount of steps taken by Facebook in 2017 – early 2018. They made and announced a lot of important updates that limit ways how advertisers can use customers’ data.
We’ve collected all updates and explained what they changed in Facebook’s advertising ecosystem.
Check this article to be aware of new advertising limitations you have and share it with your colleagues.