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Remarketing is a powerful tool. But in the hands of unexperienced marketer it becomes a nightmare. A nightmare for your customers.
Imagine, one day you decided to buy a supervision glasses. You went to an online store and viewed a page of a pink one there.
But then you changed your mind to a blue glasses to be more like Captain Growth. So you moved somewhere else on web, then got lost and forgot about glasses at all.
Your next day started with a Facebook feed. And – oh magic – an ad with a pink supervision glasses appeared (If you’d like to know, how to set up such ad, go here).
This ad impressed you, so you followed the link and this time bought a glasses. Congrats to the marketer. He’s got a profit.
BUT. Next morning. Facebook feed. Same ad. What the hell? You already bought one. There’s no need for another supervision glasses, unless you have two pairs of eyes.
Same next morning.
And the next one.
From love to hate, this shop now disgusts you. It was probably the last time you purchased something there. The end of a story.
Do you think it is a weird story and not a single qualified FB marketer will let this happen? Have to disappoint you: according to our stats 67% of marketers does not have the annoying remarketing issue fixed.
Stop being one of them.
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