The complete explanation of the Facebook Feed update featuring Jon Loomer, Amanda Bond, and others.
FB now allows attaching and viewing 3D objects to posts, and there is much buzz about it. While the update is being rolled out to all users, it is a high time to think how to make money on it.
Captain Growth believes that you can boost your FB campaigns with 3D ads — if you know how to use them like a boss. Let Captain show you how Facebook 3D Posts marketing works and what milestone updates they will have. We will also find out how to get and adapt Facebook 3D objects for your business, and what are best advertising applications for 3D content.
Facebook 3D Posts is a new feature, and before marketers spam every single ad with 3D content, users will pay much attention to it. Attention means high CTR and conversion — things that SMM craves the most. Some industries will benefit the most from 3D.
However, almost every business can win on 3D posts, especially while they 3D is new to users. We will show some universal tips for successful 3D advertising, but before that, let us see what Facebook really allows us to do with 3D content.
FB announced 3D post feature as a straightforward one: you just drag-and-drop 3D object, set the background color, and your content is good to go. However, those who have dealt with 3D content before know that 3D things are never that easy. These are some real limits and terms on Facebook 3D posts.
The good news is that the size limit on the object is likely to increase soon, and the current functionality is quite enough to make appealing ads. For instance, textures of the object can be adjusted to look matte, shiny or metallic, and texture compression helps some marketers to post realistic models within FB’s limits.
After the research of developers docs of Facebook, Captain found out that animations and morph functions for 3D Posts will be available in future. It will open an immersive variety of opportunities.
All these facts mean that you should try 3D features as soon as possible to get some experience. Facebook is apparently enthusiastic about the future of 3D content, and marketers of big companies have already rolled out 3D Post ads. Thus, it is only a matter of time when images and videos will become an outdated and condemned ads format, the fate that is reaching pop-up banners and traditional display ads.
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Now, when you know everything about 3D posts, it is high time to figure out where to get 3D models for Facebook. Previously, 3D content was associated with hefty bills from model artists and pricy object scanners, but in 2018, there are many options to consider. In the end, Captain will show you how to convert non-GBL objects into the Facebook format.
If you will run 3D ads for your products, and you are not a game developer or 3D content studio, you will need to get 3D models — preferably those that match your unique products exactly. The most comfortable and accessible option is to use a 3D photometry app for Android or iPhone, or 3D generator for the desktop.
What Captain has looked for is an app with affordable pricing and no need for specialized equipment, be it the latest Sony Xperia, iPhone X or external device.
You will surely find many other apps, so it is up to your wallet and consideration what tool will make your 3D object. Just remember that you do not need supreme quality — FB’s limits are quite strict, so an expensive app with photorealistic output will be useless for you now.
If you do not have specific requirements for objects and just want to use thematic 3D content for your ads, you may consider free or cheap 3D models stocks. There are many of them, so Captain picked up a couple that is used by his creators.
The only thing you always must consider is license. Some stocks have legal teams that browse the web for unlicensed use of content and ]file suits to courts, which may result in painful litigation and fees for your company. Even small companies may suffer — if legal suits are not applicable, stocks may blackmail marketers with copyright strikes to Google and Facebook. It may end with a permanent ban on your Ads account, exclusion of your website from Google Search and other atrocities you do not want to experience.
As you may see, there is a little of apps and stocks that support the Facebook-friendly 3D format. Therefore, you will need to adapt models you get.
Now, you are good to go!
It is a matter of next two-three months to make 3D Posts familiar for FB Feed users. It means that the very presence of 3D content will stop making mad engagement and conversion. Thus, Captain has a couple of tips for you that will work in long-term perspective.
So, 3D Posts are a new useful tool, but no groundbreaking changes have occurred. As months before, you need to analyze your marketing data, tailor marketing to your audience and improve your products. If you lack time to dive into mysteries of 3D content marketing and spend 80% of your time on browsing marketing reports on dashboards, Captain Growth can take all analytics on him. Use AI data insights and be among the first who will earn their fortunes on Facebook 3D posts.
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