E.g., if you promote sports goods, you can learn that basketball players ? are twice more likely to buy your products. Or that dog lovers ? are just wasting ad budgets of your pet wear brand. Or, smth like this:
Well, it seems like guys fond of alt-rock are engaging really well.
Why not scale this segment and spend more for them?
What you can’t do is to see stats regarding each particular interest: does it work for you or not?
Millions of marketers are using Facebook Interests to target their audiences. It is one of the key targeting opportunities on Facebook which makes this platform so unique. However, currently, there has been no way to find out, which targeting options are effective and which aren’t.
Having this knowledge, you can decide which people to target, readjust your budgets and increase revenue ? by being more accurate with who to show your ads and what to tell them.
Insights about interests are already present in your main data feed. If there is a serious outlier – you’ll see it high in the feed.
We also created you a special Data Feed called ‘Interests’. Check it out – there might be something valuable there.
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