Now you can see insights about different interests, which you are using to target your Audience. You can easily find out, which targeting options are working well and which are the underperformers.

 

E.g., you can learn that basketball players ? are twice more likely to buy your products, or that dog lovers ? are just wasting your ad money. Or, smth like this:

Well, it seems like guys fond of alt-rock are engaging really well.
Why not scale this segment and spend more for them?

Couple more interest-based insights:

 

You will definitely like this feature if:

• You’re using interests to target Audience on Facebook
• You want to have an advantage over your competition and be smart in targeting exactly the potential customers.
• You’d like to know, which people are converting better, so you can optimize ads and win higher ROAS
• You are a data-driven guy and you like to understand what’s going on with your marketing on a deep level

What are interests?

Interests are the targeting opportunities on Facebook, which describe your Audience. You can find them in a section ‘Detailed targeting’ while creating your adset. There are tons of interests you can use on Fb. You can search for them, add them and exclude them from targeting.

What you can’t do is to see stats regarding each particular interest: does it work for you or not?

Why are interest insights so great?

Millions of marketers are using Facebook Interests to target their audiences. It is one of the key targeting opportunities on Facebook which makes this platform so unique. However, currently, there has been no way to find out, which targeting options are effective and which aren’t.

Having this knowledge, you can decide which people to target, readjust your budgets and increase revenue ? by being more accurate with who to show your ads and what to tell them.

How to find it in Captain Growth?

Insights about interests are already in your main data feed. We also created you a special Data Feed called ‘Interests’. Check it out – there might be something valuable there for you.